Patcha Hats Story
About Patcha London
Patcha London was born in 2022, inspired by an unforgettable year abroad visiting South America, predominately Peru. I completely fell in love with not only the rich culture, but the story telling of each product they produced there.
During my time in Peru, I discovered that alpaca fibre is the softest, most durable material in the world. Learning about its origins and sustainable qualities, I knew I had to share this treasure with the world. So, I teamed up with talented local artisans to create unique, handcrafted hats that embody the essence of Peru.
Guilt-Free Fur:
One of our core principles is to use only guilt-free fur. It is neither practical nor ethical to kill alpacas for their hides; instead, we use pelts from alpacas that have died of natural causes. Young alpacas can succumb to extreme weather, illness, or accidents, and rather than letting this loss go to waste, local farmers use the alpaca for food and its pelt. This practice supports the farmers economically and ensures that no alpacas are harmed solely for their fur.
Small and Limited Batches:
At Patcha London, we believe in quality over quantity. Each hat is handcrafted in very small, limited batches, ensuring meticulous attention to detail and a unique product that stands out. This approach not only maintains the exclusivity and integrity of each piece but also supports sustainable and ethical production practices.
Supporting Local Artisans:
We are passionate about supporting economically disadvantaged producers. By partnering with marginalised artisans and family businesses in Peru, we establish long-term, secure working relationships that honor traditional craftsmanship. Our mission is to provide a clear supply chain from artisan to consumer, connecting you with not only a beautiful product but also the incredible stories behind it.