What was once discarded is now a unique treasure. We transform upcycled shirts into one-of-a-kind creations, giving them a new life and purpose. Witness the magic of turning waste into something beautiful and sustainable.
I’ve been in love with secondhand clothes since I was a teenager. There’s something about the story behind each piece — where it’s been, who wore it, why it was loved. I started selling vintage at 18, and always imagining it would one day lead to creating my own brand. So here we are.
Patcha was born out of a mix of gut instinct, frustration with the fast fashion system, and a deep belief that clothes can be made differently — with joy, creativity, and care for the planet.
Here’s how it all unfolded:
2018
I started selling vintage when I was 18 — just a rail of handpicked pieces and a love for clothes that told stories. It was my first step into fashion, and I was hooked.
2023
I took a chance and set up a stall at Portobello Market in 2023. I was just looking for a bit of extra cash after coming back from travelling. Now 2 years later we have a perminat stall there and will find PATCHA Vintage there every weekend
2023
That summer, I interned at a sustainable fashion tech company in Amsterdam. It opened my eyes to the bigger picture: how tech and design can help us rethink fashion’s future.
2023
Later that year, I travelled to Kenya. Seeing the effects of fast fashion first-hand in the Mitumba's- piles of discarded clothes, communities overwhelmed by waste - changed everything. I thought I cannot create a fashion brand that produces new, but instead incorporates waste.
May 2024
In Nairobi, I took 5 damaged shirts to a local tailor and asked them to turn them into a pair of trousers. When I saw the result, I knew I was onto something. I made 60 more - and they sold.
That’s when Patcha was officially born.
Since then, we’ve sold over 1,000 pairs of trousers and saved more than 6,000 damaged shirts from landfill. And we’re only just getting started.
September 2024
Patcha won the Sustainability Award at Burghley. It was such a proud moment !
So much more to come, and thank you for all your support so far. We couldn't do it without our amazing customers.
Redefining Style and Sustainability
In a world overflowing with fast fashion and disposable trends, our brand stands as a beacon of change, redefining the very essence of style and sustainability.
During a transformative journey to Kenya in 2022, I was struck by the harsh realities of fast fashion in Nairobi’s slums. Over 900 million pieces of second-hand clothing flood into Kenya annually, with up to 40% ending up as waste in massive landfills like Dandora.
This eye-opening experience inspired our mission to breathe new life into discarded garments. Partnering with local traders and tailors in Nairobi, we salvage pieces with untapped potential, transforming them into unique, reworked creations. Each item tells a story, embodying our commitment to colour, quality, and originality.
Our ethos centres around sustainability and individuality. By reviving existing pieces, we aim to foster a deeper connection with our wardrobes and the planet. Together, we encourage more meaningful purchases and create a transparent story line for each of our products.
Thank you for supporting our mission and choosing to purchase consciously.
Discover how fast fashion contributes to environmental damage in Kenya and learn about sustainable solutions to reduce clothing waste. Learn how we are trying to make a difference.