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From waste, to wonder

What was once discarded is now a unique treasure. We transform upcycled shirts into one-of-a-kind creations, giving them a new life and purpose. Witness the magic of turning waste into something beautiful and sustainable.

From trash to treasure

In 2022, during a journey through Kenya, I was struck by the immense impact of the fast fashion industry on the slums of Nairobi.

 

The statistics were staggering: over 900 million pieces of second-hand clothing flood into Kenya annually from the global north, with 30-40% being completely worthless. The damaged, low quality & synthetic fibre clothes (plastic), usually end up in Eastern Africas largest landfill site, Dandora, where it is stacked up as high as a 4 story building in some places, left to be burnt or washed away into the local rivers. It is a shocking site.

 

But let's pause and unpack this. Consider the summer blouse you recently dropped off at your local charity shop. You purchased from a big corporate brand last year, you wore it once or twice before deciding you were done with it. It felt good to declutter. But where does it end up? Chances are, it's among the flood of garments making their way to Kenya's mitumba markets.

 

It's a journey from your closet to the slums, from a fleeting fashion trend to a precarious existence in a distant land. At Patcha, we're rewriting this story. We're partnering with local traders Mitumba markets and tailors accross Nairobi salvaging garments with untapped potential for a new lease on life. Each piece we rescue isn't just clothing; it's a narrative waiting to be continued. So as you slip into your Patcha reworked creation, know that you're you're wearing a story. You're making a statement for sustainability and individuality.

 

Thanks for reading & purchasing consciously!

Chloe 

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